Since he assumed office for his second term in January, President Donald Trump has been surrounded by his glamorous gaggle of aides – and it looks like they all play by the same social media rulebook.
On Instagram, many of them are not afraid to share moments from their personal lives, posting photos from their weekend adventures or life behind-the-scenes as a Trump aide.
White House Press Secretary Karoline Leavitt, 28, often posts photos of time spent with her one-year-old son, Nico, and husband Nicholas Riccio – who is 32 years her senior.
The President’s daughter-in-law, Lara Trump, 42, even posts vlog-style videos on her page chronicling a ‘day in the life’ from The White House.
Margo Martin, who is the Special Assistant and Communications Advisor to Trump, recently shared photos from her 30th birthday celebration on Nantucket Island on her Instagram page, where she has over 320,000 followers.
And, taking a similar lead, United States Secretary of Homeland Security Kristi Noem, 53, posted a heartfelt birthday tribute to her mother last month – while Tulsi Gabbard, 44, United States Director of National Intelligence, displayed a photo of herself working out in her free time last week.
Even the United States Secretary of Agriculture, Brooke Rollins, 53, shared a photo in July from her time python hunting, and other snaps from her son’s high school prom.
It seems like those wondering about what the life of a Trump aide is like can easily find out through social media, as they are not afraid to show their hobbies and passions outside of work.
Since he assumed office for his second term in January, President Donald Trump has been surrounded by his glamorous gaggle of aides – and it looks like they all play by the same social media rulebook. Pictured: Lara Trump (left) and Karoline Leavitt (right)
White House Press Secretary Karoline Leavitt, 28, often posts photos of time spent with her one-year-old son, Nico, and husband Nicholas Riccio – who is 32 years her senior
The President’s daughter-in-law, Lara Trump, even posts vlog-style videos on her page chronicling a ‘day in the life’ from The White House
In fact, sharing about their personal life appears to be the unspoken social media rule of the President’s aides, according to experts.
‘Anything any of Trump’s people share online is strategic,’ Baruch Labunski, CEO of digital marketing agency Rank Secure, told Daily Mail exclusively.
‘Trump is a major marketer and knows how to manipulate the press. There is no doubt he picked people who have that same skill,’ Labunski continued.
He noticed that a lot of the photos the aides post have to do with their family life and their kids.
Ryan McCormick, Managing Partner at Goldman McCormick PR, told Daily Mail that he believes each of Trump’s aides is ‘careful to only present positive information’ on social media – not only in their personal lives, but when it comes to their roles in The White House, too.
‘Secretary of Agriculture Brooke Rollins regularly highlights all the ways her position is helping farmers through polished visuals and speech snippets,’ McCormick shared.
‘Lara Trump seems to be the most engaged, sharing media interviews, product plugs, fitness tips, and curated glimpses into family life,’ he said, noting that Lara could be positioning herself for a future role in politics.
McCormick explained that Leavitt and Martin seem to run their social media pages in a slightly different way, as they don’t share many of their own personal viewpoints.
Even the United States Secretary of Agriculture, Brooke Rollins, shared a photo in July from her time python hunting, and other snaps from her son’s high school prom
Margo Martin, who is the Special Assistant and Communications Advisor to Trump, recently shared photos from her 30th birthday celebration on Nantucket Island on her Instagram page, where she has over 320,000 followers
Ryan McCormick, Managing Partner at Goldman McCormick PR, told Daily Mail that he believes each of Trump’s aides is ‘careful to only present positive information’ on social media. Pictured: Lara Trump with her children
Tulsi Gabbard has also shared photos of herself to her Instagram page, seen here with her husband, documenting her workouts
‘Both are focused on portraying their White House journeys through visuals, leaving followers to imagine what might really be happening behind the scenes,’ McCormick shared.
‘None of the content that I saw for any of Trump’s leading women appears to be going off message or contradicting firm positions that the President is taking,’ he added.
‘However, what is noticeable on some of their posts are followers who write unfavorable comments. Leaving these up underscores that no matter how carefully these aides curate their image, public perception remains outside their control.’
These personal social media accounts allows them the opportunity to ‘bypass traditional media’ and ‘engage directly with their followers,’ the managing partner added.
Something that also stood out to McCormick was the quality of the photos that the ladies posted.
He noted that they were extremely professional looking.
‘What ties all of these accounts together is consistency in the quality of the visuals (most are HD),’ McCormick said.
‘They are well lit and carry an upbeat tone (saying this is the vibe of the Trump Presidency).’
The CEO told Daily Mail that women leaders can sometimes ‘carry an extra burden’ as they often garner more interest from the press. Pictured: Leavitt with her husband and young son
Margo Martin has also shared ‘day in the life’ videos of her on social media before, showing her full day as a Trump aide
He said that the aides sharing more about their personal lives on Instagram is something that President Trump is most definitely a fan of. Pictured: Brooke Rollins with Melania Trump
‘He loves that those around him are doing the same while presenting a narrative that fits with the administration’s image,’ the expert said. Pictured: Kristi Noem with Donald Trump
However, Labunski noted that there was another element at play here.
The CEO told Daily Mail that women leaders can sometimes ‘carry an extra burden’ as they often garner more interest from the press.
This could be for a variety of reasons, according to Labunski – including the fact that many of them are in ‘high positions of power,’ or that ‘Trump was perceived to be a misogynist.’
‘The administration and individuals want to make the most of media interest,’ he added.
But it’s not a bad thing in the eyes of this administration, according to Labunski.
He said that the aides sharing more about their personal lives on Instagram is something that President Trump is most definitely a fan of.
‘The president loves this level of sharing online,’ Labunski told Daily Mail.
‘He tweets memes at 2am just to keep the media occupied and trolls them relentlessly,’ he continued.
‘He loves that those around him are doing the same while presenting a narrative that fits with the administration’s image.’
The revelation about the glamorous aide’s social media pages come just days after it was revealed by Daily Mail that they also appear to have an unspoken uniform to follow.
Over the past few months, the women have all been spotted in the designers Veronica Beard, Maje and Sandro – as well as Zara.
Their looks are preppy, polished, and put-together for their roles in the executive branch – and not to mention, quite expensive.
Veronica Beard, an American ready-to-wear brand founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, seems to be a particular favorite among the ladies on Trump’s team.