I despise what the smug Sweaty Betty crowd have done to my beloved Cotswolds. Thank God Beyoncé is coming in to disrupt their entitled posh girl paradise: GEORGINA FULLER

I despise what the smug Sweaty Betty crowd have done to my beloved Cotswolds. Thank God Beyoncé is coming in to disrupt their entitled posh girl paradise: GEORGINA FULLER
As a Cotswold resident for the past 15 years, I am quite sick of the Sweaty Betty crowd, clutching their turmeric oat milk lattes on their way to goat yoga. And the 30-something red trousered trustafarians queuing up for venison pie and purple-sprouting broccoli at Daylesford organic farm.
Not to mention their kids, the likes of Geronimo and Fenella, filling up our local primary schools (well, until Year Four; ‘state till eight’ being their mantra).
I’m sure, with their Bella Freud cashmere sweaters and ‘casual’ kitchen suppers, they think they are a step up from the fashion designer Jade Holland-Cooper wannabes in their massive white Range Rovers. But to long-term residents, these excitable newcomers are all much of a muchness.
And we don’t get starstruck by the succession of celebrities jumping on the bandwagon either: Ellen DeGeneres, Kate Moss, Calvin Harris, David and Victoria Beckham, Simon Cowell and Jeremy Clarkson.
I have to admit doing a double take when I once saw Blur bad boy Alex James queuing up for a pumpkin with one of his five kids (might even have been his son Geronimo) at Daylesford. But Simon Cowell whizzing past on his e-bike in his trademark black t-shirt and sunglasses doesn’t even elicit a glance from me these days.
So you might imagine, then, that I’d be equally eye-rolling about the news that a certain Beyoncé Knowles-Carter is said to be moving to the ‘Hamptons of the UK’, as the area is known.
But Beyoncé is another matter entirely. The Crazy in Love singer and her husband, rapper Jay-Z, are reportedly looking to buy 58 acres of land for a cool £7.5million near the unassuming village of Wigginton, which is a mere ten miles from my home.
I’ve been a fan ever since the 1990s when she shimmied onto the stage in her Destiny’s Child heyday. So much so that I took my 11-year-old daughter to see her dazzling Renaissance tour in London 2023; it had more sequins and sparkles than you could shake a stick (or booty) at.
Beyoncé and her husband Jay-Z are reportedly looking to buy 58 acres of land for a cool £7.5million near the unassuming village of Wigginton
Victoria and David Beckham have embraced the ‘cottagecore’ lifestyle of the Cotswolds
The area has slowly been taken over by a slew of celebrities and country lifestyle influencers
We could never have imagined when we saw Queen Bey emerge like a Lady Godiva goddess on a metallic horse, whip in hand, that she might one day be our near neighbour.
I live on the scruffy, as yet unspoilt edge of the Cotswolds, near Warwickshire. I grew up around here before the area became a Farrow & Ball-drenched theme park.
The only reason I know sweet and sleepy Wigginton, which is full of cottages built in the quintessential honey-coloured Cotswold stone, is because of the small Waterfowl Sanctuary and Children’s Farm there, which I took my three children to years ago. With its liberal splatterings of bird mess and rusty chicken wire sheds, I can’t quite imagine one of the best-selling music artists of all time visiting anytime soon.
But she can’t fail to liven the place up a bit, surely.
Beyoncé once told Elle magazine that her go-to karaoke song is Hotel California by the Eagles and goes by the stage name ‘Sasha Fierce’, after all.
The area she is buying in is currently out of the clutches of Lady Bamford, founder of the Daylesford Organic Farm shop and empire, and wife of the JCB billionaire.
Alongside their farm shop, where you can buy an estate hamper for the bargain price of £1,400, Lady Bamford owns four upmarket pubs, including the celebrated Wild Rabbit, a spa and more than 30 holiday cottages. Earlier this year, she also won planning permission to develop a hotel with another restaurant and bakehouse.
The villages round the hallowed Daylesford, including Kingham, where Alex James lives, all look the same now. It’s all Farrow & Ball Pigeon or Oxford Stone painted doors and manicured lawns.
Then there’s the so-called Golden Triangle, the area between Chipping Norton, Burford and Stow-on-the-Wold, which is so full of tea rooms and boutiques, you can’t buy a loaf of bread anywhere for less than a fiver. They do now have an Aldi in Chippy (as us locals call it) but the queues to get in and out of the town are so long, with tourists queuing to reach Clarkson’s farm shop, Diddly Squat, it’s hardly worth bothering.
God knows we could do with some variety. Beyoncé would certainly add a touch of glamour at the local festivals too. Seeing Dave Cameron at Wilderness and Jamie Oliver at the Big Feastival doesn’t exactly scream ‘cool’.
I can only imagine the excitement the Grammy-award winning mega star could bring to such events.
If anyone can save the Cotswolds from becoming a Disneyland for entitled ex-Londoners in spotless Hunter wellies, the smart money is surely on Queen Bey.
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